There are lots of different ways to get your blog promoted. What you finally decide is best for you, depends first of all on the reasons you want to promote your blog.
Want to create an audience to sell advertisement space on your blog at long last? Does the blog help a product you’re selling on your website? Need to create your blog as your niche authority?
Both of the above are excellent ways of using a blog to support a company, but there are various ways to promote each goal.
1. Focus on search engine optimized (SEO) content
Growing up a quality blog and SEO goes hand in hand. SEO content is basically content which aims to rank common queries (keywords) on search engines in order to attract organic traffic from search engine users to your blog.
SEO advice can range from the very logical (use your target keyword in your post title, write a simple meta description) to the technical (correct use of coding, mobile-friendly design) so if you’re inexperienced I’d recommend you check out some industry blogs to learn the basics. Such ideas include:
2. Write “Evergreen” Content
One tip to add SEO content to your blog will be to try niche topics that might be evergreen material. What in evergreen do I mean? Evergreen is a term in SEO which means that the subject of the post will be valid for years to come, as opposed to a seasonal subject which is only valid for a short time span.
This way, when you write your blog posts about “evergreen” topics with SEO in mind, you’re making your site future-proof to remain important to search engine users over and over in time.
3. Invite guest bloggers
Another easy way to promote your blog is to let others write down for you! Guest blogging is a way to reach a wider audience for other bloggers by adding a post of theirs to your own. A guest post usually involves a link to the website of the guest blogger, in exchange for the article, to make it a win – win for both parties. The better the good people your guest author has. When the guest author goes to your blog to share their latest article, it draws its audience to your site and makes your blog appear more authoritative.
4. Mention influencers in your blog posts (and let them know)
Another strategy for raising awareness of your blog among more people in your industry is to mention influencers in your message. You can add a quote of theirs you like, share one of their posts or just note how helpful their website is to what you’re talking about.
After you have identified them in your post, reach them out to let them know via email or social media. Many people would be flattered that you thought of them as part of your story, and included them. Who knows, they may be interested in your blog and share the post with their followers, ask to contribute to a potential guest post, or give you guidance!
5. Build an Email Marketing List
Seek developing your blog without a mailing list? You may need to think your plan over again.
Creating your blog readers ’email list is one of the most tried and tested ways to create trust with your followers and keep your readers engaged again and again. When asking people to sign up you need to offer a simple meaning. No one in their Inbox needs more random emails. Provide exclusive offers, hints and secrets for insiders or early access to a new product. Users would essentially like a simple reason to sign up for another list.
It’s a perfect way to monitor your development over time, not to mention-how quickly is your email list rising in tandem with your number of posts? Do can blog posts inspire people more than others to sign up for your mailing list?
6. Contribute to Upvote Communities
Upvote communities (e.g. reddit, quora) are websites where users post content and vote on the submissions they like best. This way the most important information is at the top of the feed when you reach the web. It’s a way of doing things collectively, and a perfect chance to promote your blog when you have something worth sharing.
So you should find the right communities for you and engage as a moderator and have discussions with other users before you just spam upvote groups with your blog posts. If you do not think your niche has a subreddit, you probably are wrong.
7. Write Answers on Quora
Quora is essentially an upvote culture but with its success and strict question-answer format it is unique. If you have a platform like SEMrush, by entering Quora.com in Organic Research and searching all the keywords Quora ranks for, you will look for new ways to promote your site.
Fill in a filter to check for words related to your blog. Once you’ve identified some keywords important to your blog, you can write a reply to the Quora query and mention your blog within the reply.
You probably won’t see a massive impact from one response, but you can start building your reputation on the web as a trusted source in your industry if you make a habit of answering Quora questions very regularly. You’ll eventually gain attention to your Quora site.
When you have plenty of answers on Quora, your profile in your bio might be a good place to write more about your blog.
8. Social Media
Using social media can be big for getting a blog off the ground-both free and paid posts. If you’re serious about using social media to make an impact for you, investing in social media platforms would be smart to help you plan your posts ahead and track engagement. Twitter and Facebook are perfect sites for developing an audience and finding people with the same mind online.
This point may be a whole article on its own, but for the sake of brevity I will instead leave a few links to helpful articles about promoting a social media blog:
- How to increase followers on Twitter
- Is promoting your blog using Facebook paid ads effective?
- Simplify Your Social Media Posting Schedule
These tools, per se, will not promote your blog, but they’re nice to show you your development over time. Both are Google’s free resources that tell you how people get to your website, what they’re doing on your site and what’s the most entertaining material. If you’re serious about growing your blog, you’ll need to focus on a lot of simple insights on these tools.
Google Analytics will tell you the page time, visits, bounce rate and much more about your average user. Additionally, the Google Search Console can help you understand how Google crawls your website and, if your website gets organic traffic from search engines, what keywords they’re searching for to cause your blog posts.
Now that you have tips for promoting your blog and keeping track of its progress, good luck!